Giving non-stop access to the Web and e-mail - at speeds up to ten times faster than a standard dial-up connection - broadband is a new way of connecting to the internet. And it has exciting implications for the way you can do business.

Installing broadband can free-up time spent dialling up to the internet and downloading large files. It could help you cut down on travel costs by allowing facilities like web conferencing, or help you improve your relationship with customers and suppliers through new technologies such as B2B (business-to-business) exchanges.

What is Broadband ?

Put simply, broadband is a blanket term for a range of technologies that allow access to the internet at much higher speeds than normal dial-up connections. While current 'narrowband' systems can typically carry information at a rate of 56kbps (kilobits per second), broadband often allows rates of 512kbps and can offer speeds many times faster.

The main types of broadband technology include ADSL (Asymmetric Digital Subscriber Line) - a technology that allows normal telephone lines to carry more data - and cable modems, which allow you to connect to a higher-speed cable network in your area. Other alternatives include satellite technology and high-speed wireless networks.

For businesses, installing broadband offers much more than increasing the speed at which you can view websites. The nature of how information is sent over broadband networks means that you no longer have to go through the lengthy dial-up process to establish a connection each time you want to go online - it is 'always on.'

'Always-on' means that emails appear almost the instant they are sent and that access is charged on a rental rather than per-minute basis. You don't have to calculate the number and duration of your calls to the web when accounting for your telephone bills and you can use the phone and internet simultaneously. You can also have different PCs connecting to the web at the same time.

Customer Service

  • Deal with emailed customer enquiries far more rapidly by having an 'always-on' connection
  • Install and run web-based customer relationship management (CRM) systems for handling customer queries, targeting existing customers and encouraging repeat purchases
  • Enjoy constant control over your web hosting service and, therefore, your website. This means you can more rapidly add and amend data and content on your site - improving its effectiveness and e-commerce potential

Broadband Security

Remember, any new technology you use in your business will raise security issues and should fit with an overall information security strategy.

As well as providing greater freedom and flexibility, the ‘always on’ nature of broadband means your PC is potentially more vulnerable to unwelcome visitors such as viruses. However this need not be a problem, as long as precautions are taken. And you’ll also require clear guidelines on employee usage.

Telephone (44) 870 443 4001
E-mail sales@fwcs.co.uk
Fax (44) 1923 397 343
Telephone (44) 870 443 4001
E-mail support@fwcs.co.uk
Fax (44) 1923 397 343
Highfield House,
25 Highfield Road,
Bushey, Herts WD23 2HD, UK
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